Before we start to understand the methods of the gaming world, i believe we need to understand the basics. How do they advertise new games and accessories and why is it effective? it starts with understand two things. 1.) moderation is key to prevent burnout. 2.) product placement. with placement in the gaming world we ensure gamers will see advertisements as they enjoy their games. this circles back to moderation. this in game or otherwise advertisements need to happen in a very VERY moderate pace. with a very moderate advertising method this prevents gamers from being bombarded with advertisement after eery match in their games. this two elements are critical building blocks for understanding how game developers approach advertising for new games or gaming equipment.